Lowe's to be a Presenting Sponsor of the 6th Annual

For Immediate Release
Sept. 13, 2012
Contact: Joey Villanueva
Latin Works

DFW International Community Alliance has announced that Lowe's Companies, Inc. will be a presenting sponsor of the 6th annual Fiesta Latinoamericana!

Fiesta Latinoamericana! is Dallas’ only cultural festival of the Americas and will be held on Sunday, Oct. 7, 2012 in the Dallas Arts District. Fiesta Latinoamericana! is produced in partnership with the AT&T Performing Arts Center and the Guadalupe Cathedral. The free family event takes place from 9 a.m. to 7 p.m. on Flora Street between Pearl and Jack Evans.

As part of the sponsorship, Lowe’s will share its exciting La Experiencia Lowe's™, an interactive area where participants can play games, win prizes, and register to receive updates from Lowe's.

The experience will be one of the highlights in the festival that offers five stages of music and dance, plus interactive and hands-on activities for the entire family that revive vibrant artistic traditions. Built around the motif of a traditional plaza‚ Fiesta features strolling musicians, indigenous dancers and drummers, clowns and balloon vendors, food carts, a Latino Cuisine Pavilion, Tortilleria and Piñata workshops, Parade of Nations, Children’s Activities Tent, a Principe y Princesa Competition, Cocina de la Abuela, Afro-Latino Drum Circle and sixty performing arts groups.

“Lowe’s is dedicated to partnering with Hispanic communities not only in Dallas-Fort Worth, but all across the country,” said David Harlan, Lowe’s vice president of store operations. “Whether we are sponsoring local events like Fiesta Latinoamericana!, providing college students with scholarships through Lowe’s partnership with the Hispanic Scholarship Fund or helping out local K-12 public schools with grants for needed programs, Lowe’s is and will continue to be an active partner within the Hispanic community in Dallas as well as throughout the United States.”

Additional sponsors of LatinoAmericana! include Wells Fargo, Fiesta Mart, BB&T Bank, Metro PCS, Central Kia, Media support for Fiesta Latinoamericana! is provided by Al Dia, Univision TV and Radio, KTVT CBS 11, Mega 107.5, Downtown Business News, the Dallas Observer, El Hispano News, El Heraldo News, Novedades News, El Lider USA, El Hispano News, PANORAMA de NuevosHorizontes, Greensheet Promotions, HoyDallas, ESPN Deportes, Contacto Media, and Latina Style.

With fiscal year 2011 sales of $50.2 billion, Lowe’s Companies, Inc. is a FORTUNE® 100 company that serves approximately 15 million customers a week at more than 1,745 home improvement stores in the United States, Canada and Mexico. Founded in 1946 and based in Mooresville, N.C., Lowe’s is the second-largest home improvement retailer in the world. For more information, visit Lowes.com.

DFW International Community Alliance is the portal for global North Texas, a network of 1,600 of the regions ethnic and internationally-focused civic, community and educational organizations. Its mission is to build mutual understanding and respect by linking diverse international cultural communities. The organization promotes and links North Texas global groups through its website and cultural calendar at www.dfwinternational.org/For more details about DFW International Community Alliance, see the media page at www.dfwinternational.org/media_/ or call 972-661-2764. Photos of Fiesta Latinoamericana! can be viewed at www.dfwinternational.org/photos/, and high resolution images are available.